[iA]Spark Philosophy: Humanity at the heart of AI

• Human-Guided AI: At [iA]Spark, artificial intelligence serves human intelligence. Our creatives steer the technology to amplify beauty, emotion, and creativity.

• Human-Driven AI: We value human qualities in our AI tools to enhance emotion, poetry, and awareness.

• Human-Elevated AI: For us, imagination is the only limit. We see AI not just as a tool, but also as an invitation to rethink our own imagination.